Some people would like you to think blogging as we know it is over.
They share the eye-popping numbers for Tumblr’s growth, for example: 355 million unique visitors per month, and 400 million pageviews per day. And it’s true that Twitter and Facebook have lead many people away from blogging.
But publishing content on a blog is superior to these platforms in many ways, like putting a human face on your brand, differentiating you from your competition and educating prospects and clients.
But I want to expand on seven areas that will prove essential in 2012.
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